"Red Bull gives you wiiiiiings!", or so says the commercials for the popular energy drink. Personally, I have always wondered why I need wings? Why do I need wings to get to class and work, aren't feet enough anymore? Man doesn't have wings for a reason.
Now, obviously the marketers behind Red Bull aren't implying the drink will actually give the drinker wings, they are talking about energy. But why do consumers need more energy to get through simple, every day tasks? The existence of Red Bull asserts a claim on the American society. Back in the day, the average person did not need extra energy just to get through their day. But nowadays, it seems Joe Schmoe needs constant extra energy boosts just to go about everyday tasks, such as going to work or school.
The people behind Red Bull assume the average American is always on the go. Red Bull assumes that people's free time is spent rushing around, never taking a moments rest to kick back. Given life's frantic pace, people NEED Red Bull to keep up, or so says the marketers behind Red Bull.
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